Hey, I'm Sushant Jain - founder of Lessgo.ai.
I've spent 14 years building , 7 years in dev and 7 years in B2B sales, and a handful of side ventures along the way: life coaching, ecommerce, internet marketing.
I've built a lot, but never gone all-in on my own product.
Until now.
Lessgo.ai is my first full-time bet. And this time, I'm applying 14 years of side projects and €600M in B2B sales experience - documenting every step as I grow Lessgo.ai from early adopters to enterprise customers.
These are my field notes from the journey - the experiments, the insights, the wins, and the flops.
If you're building something that matters and figuring out how to get it in front of people, subscribe to my newsletter to join the ride.
Short and honest lessons from marketing Lessgo.ai in public.
Marketing isn't theory. It's a daily craft. Every day, I document what I'm learning while growing Lessgo.ai: what I'm testing, studying, and refining.
Before Lessgo.ai, I built many things: a life-coaching academy, ecommerce stores, online ventures. Most didn't scale. Some never launched. But each one taught me something about how ideas succeed (or don't).
A 10-part, 5-hour video course I created years ago but never released. Not because it lacked value, but because I didn't understand marketing yet. (You can watch it free... my early attempt at teaching transformation.)
→ [Watch Life Mastery Academy]An ebook people loved, but I used as a lead magnet for something unrelated. It taught me what happens when your messaging and product don't align. Those early builds shaped my current obsession: mastering the craft of marketing.
→ [Read Transform Your Career]Beyond marketing and building, I write.
Seventy ghazals. A few short stories. Occasional essays on philosophy and growth.
The same curiosity that drives my marketing fuels my writing: the search for rhythm, emotion, and truth. Marketing is storytelling with an outcome.
Poetry is storytelling without one.
Both demand care — for language, and for people.