I've Been Trying to Crack This for 14 Years
. Now I'm All In.

Sushant Jain

Hey, I'm Sushant Jain.

For 14 years, I had a comfortable tech career:

First 7 years: Software developer

Last 7 years: B2B sales (closed €600M+ in enterprise deals)

Whole time: Building on the side

April 2025: Quit with 18 months runway

I kept trying different side projects: Internet marketing projects. Ecommerce stores. Startups. Side hustles. Some made a little money. Most went nowhere.

I kept thinking: "If I just had more time... if I could just focus full-time... then I'd figure it out."

Now I have no excuses. Just one question:

Can 14 years of dev, sales, and failed side projects finally add up to one profitable B2B SaaS?

The Hypothesis I'm Testing

After 14 years of trying, I've noticed something:

Most projects fail because founders fail to market. Some because of lack of knowledge, some because of lack of interest.

And there is a lot of misinformation in the "marketing first" approach. Most people think it means posting on Twitter and getting waitlist signups. That's not marketing. That's content.

I've closed €600M+ in B2B sales. Real marketing means finding people already paying for bad solutions and confirming they'll switch to yours.

I'm testing a systematic approach to go from early adopters to enterprise customers... the kind of path that actually works when you're bootstrapping B2B SaaS.

And I'm documenting every step.

Who This Is For

This Is For You If:

  • ✓ You've tried building things before (maybe they didn't work out)
  • ✓ You're building now or about to start
  • ✓ You want to learn the real marketing-first approach, not "build and pray"
  • ✓ You value watching someone with real experience figure this out in real-time

This Is NOT For You If:

  • ✗ You need a proven step-by-step system (I'm testing one, not teaching one... yet)
  • ✗ You want only highlight reels (you'll see the failures too)
  • ✗ You're already past $10K MRR (you're ahead of where I am)

What You'll Get

One email every Thursday. 5-minute read.

Real experiments. Real conversations with customers. Real results (good and bad).

Recent topics:

  • "How I got 72 waitlist signups before writing code"
  • "Why I'm building case studies at $0 MRR"
  • "What 7 years of closing enterprise deals taught me about early-stage positioning"
  • "The side project mistakes I made for 14 years (and what I'm doing differently now)"

This isn't a course. It's field notes from someone who's been in the trenches for 14 years, finally going all-in.

If you're tired of building in the dark, join me. Let's test, learn, and grow... one real experiment at a time.

Short and honest lessons from marketing Lessgo.ai in public.

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P.S. After 14 years of side projects and a corporate career, I quit in April 2025 with 18 months of runway. If this works, I'll have cracked what I've been chasing for over a decade. If it doesn't, you'll learn what NOT to do. Either way, you get the real story.