Sushant Jain
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Longer breakdowns - book notes, expert interviews, and field-tested SaaS marketing frameworks

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glowing ember igniting in darkness, macro shot, warm light, concept of desire and spark, minimalist composition

What Marketing Really Is (And Why Most Founders Get It Wrong)

November 5, 2025by Sushant Jain

Most founders think marketing is about awareness... shouting louder, reaching farther. But real marketing begins with desire. It’s not about getting noticed; it’s about making people feel the want.

I'm building Lessgo.ai, learning marketing in public, and leaving field notes along the way. Join the ride.

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